Privacy Policy

Who we are

Upptec delivers automated valuations on the European market and have been the market leader in Sweden since 2006. Our customers are mainly insurance companies, but our deep industry expertise in claims compensation has made Upptec a natural partner in the European insurance industry’s ecosystem.

Contact information

Upptec AB
Stortorget 13 A
211 22 Malmö, Sweden

Phone: +46 (0)40-12 66 18
CEO: Magnus Franck

Our website address is:

What personal data we collect and why we collect it

When you’re interested in what we do and how we do it we ask for your name, email address and a short message in our contact forms. You don’t need to use the forms though, you can email us directly at or phone us at above number.

If you choose to use our contact form your contact information will be stored at our web server for up to two months. Read more below.

Contact forms

We use the plugin «Gravity Forms» to collect data from our contact forms.

When submitting our forms you have to at least state your email address which is saved to our web server along with current date and time, which IP-address the request originated from and from what url on our page the form was posted from.

We use your contact form details to send emails to you directly from our email client but the form plugin also stores the data. This data is stored for up to two months in the database used by our web server.

You could ask us to delete this data at any time by contacting


A cookie is a small text file stored on your computer. For example, the information in the file is used to facilitate the use of the site. There are different types of cookies. A permanent cookie remains on the visitor’s computer for a certain amount of time. A session cookie is stored temporarily in the computer’s memory while a visitor is on a web page. Session cookies disappear when you close your browser. Upptec website use cookies on the one hand to improve the functionality of the website and partly because, for example, generate visitor statistics. Upptec stores no cookies for more than two years.

In addition to the cookies created by Upptec, cookies can be created by other services, for example. Google, Youtube, Facebook and Twitter that we use on our website.

Anyone who does not want to accept cookies can set their browser so that it automatically denies cache storage or informs the user each time a site requests to store a cookie. Browser features usually also delete previously stored cookies.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


We use Google Analytics to get us informed about how many visitors our web page has. The data collected contains date, time and a non identifiable IP address (as per Google Analytics «anonymize the IP address» function), pages visited, technical information about browser and operating system used. We store the data for 38 months the reason being to be able to compare metrics year over year.

Where we send your data

Our web site is hosted by WP Engine. You can read more about their GDPR compliance efforts at

What rights you have over your data

If you have submitted contact information through our site you can ask to review this data. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

Our site is hosted and secured by WP Engine. Read their Data Privacy Addendum (DPA)

What data breach procedures we have in place

In the event of a discovered or suspected data breach, Upptec shall provide notice without undue delay to you using your provided email address.
Our notice shall include the following information to the extent it is reasonably available to Upptec at the time of the notice, and Upptec shall update its notice as additional information becomes reasonably available:

  1. the dates and times of the data breach
  2. the facts that underlie the discovery of the data breach, or the decision to begin an investigation into a suspected data breach, as applicable
  3. a description of the Personal Data involved in the data breach, either specifically, or by reference to the data set(s)
  4. the measures planned or underway to remedy or mitigate the vulnerability giving rise to the data breach.

We will take those measures available, including measures reasonably requested by you, to address a vulnerability giving rise to a successful data breach, both to mitigate the harm resulting from the data breach and to prevent similar occurrences in the future. We will cooperate with your reasonable requests in connection with the investigation and analysis of the data breach. Upptec shall retain all information that could constitute evidence in a legal action arising from the data breach and shall provide the information to you upon your request. Except to the extent required by law in the written and reasonable opinion of Upptec’s legal counsel, or as reasonably required by our investigation of the data breach.

Privacy Policy Version

Version 1.0 Date: 2018-05-25

Edits (if any) in the policy will be noted here along with what was changed

Your first encounter with Upptec? Learn more
Your first encounter with Upptec? Learn more