Since 2002 I strive to revolutionise the insurance industry through my latest venture – Upptec.
Inspired by my dynamic father, I have been an entrepreneur for almost four decades.
I have always had a special talent for seeing possibilities in various businesses. Paired with my urge to constantly find new solutions to old problems, these qualifications has turned out to be my recipe for success. During my career I have brought Danish hot dogs to Sweden; been named the franchisor of the year in Sweden (1996); created an online hub for all technical gadgets and been appointed as the citizen of the year in my hometown of Malmö (1987).