We were outside, kicking a ball around in the backyard. The kind of late afternoon that feels too perfect to interrupt.
Then, out of nowhere, she stopped the ball with one foot and asked,
“Dad, why doesn’t every insurance company automate their content claims?”
I blinked.
She’s four.
But somehow, she nailed what many professionals still miss: that Excel files, phone queues, and messy valuation processes frustrate everyone. Handlers and policyholders alike.
I didn’t have an answer.
So I said, “That’s a really good question.”
Spaghetti and stolen phones
That evening over dinner, she came back to it.
“What if someone gets robbed?” she asked. “Like their phone and stuff gets taken. What do they do?”
“They call their insurance,” I said. “They make a list. Find old receipts. Try to remember what everything cost.”
She stared at me, horrified.
“But don’t they already know what those things cost?”
“They could. If they had the right tools.”
“So why don’t they just use those tools?”
“Because it means changing the way they work. And that’s… scary.”
Dad,
why doesn’t every insurance company automate their content claims?
The fear in the boardroom
I told her a story. Not one with dragons, but one with meetings. Lots of them.
In those rooms, people talk about the risks:
“What if it doesn’t work with our systems?”
“What if our staff can’t learn it fast enough?”
“What if we lose control over the process?”
“What if our data is at risk?”
“What if we get locked in?”
Real fears. Grown-up ones.
She thought for a while, then said,
“Like how I was scared to sleep without the nightlight?”
“Exactly,” I said. “And how did you get past that?”
“I kept the flashlight under my pillow. Just in case.”
Building the flashlight
“Insurance companies can do that too,” I said.
“They can start small. Try automation in one part of the process, like mobile phones or electronics. Learn from it. See what works.”
“They can train their people properly, not just throw them in. Make it clear this isn’t about replacing them. It’s about freeing them.”
“They can use modular systems. So if they want to stop, they can. No lock-ins.”
“They can protect customer data like it’s gold. Build with compliance at the core. Run tests. Do dry-runs. Set clear rules for everyone involved.”
She nodded slowly. “That sounds… safe.”
“It is. Because the real danger is doing nothing. That’s when people wait too long. That’s when trust is lost.”
The shortcut to trust
“When your basement floods,” I said, “you don’t want to explain yourself five times. You want to know someone’s handling it.”
“When someone breaks into your home, you don’t want an excel list. You want someone who’s already helping.”
“That’s what Upptec makes possible. Speed. Accuracy. Clarity. No mess. No middle steps.”
Even she got it.
Just so we’re clear – this is a fable.
Yet the lesson is real.
Because content claims are often the only moment a customer really feels their insurer.
It’s not just about replacing what’s lost. It’s about showing up with clarity, empathy, and action. Fast.
So again: what’s stopping you?
Talk to sales
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