Privacy Policy

  1. About Us

Upptec is a front-runner within Insurtech. We make life simple for people, insurers and their employees thanks to our claims automation solutions. Upptec delivers solutions on the European market and has been the market leader in Sweden since 2006.

Contact information

Upptec AB
Södergatan 15
211 34 Malmö, Sweden
CEO: Andreas Martin

Our website address is: 

  1. Our Privacy Notice

You are welcome to contact us at if you have any questions about this Privacy Notice, our use of your personal data or if you wish to exercise your rights.

This Privacy Policy describes how we collect, receive, use, store, share, transfer, and process your Personal Data. It also describes your choices and rights with respect to your Personal Data, including your rights of access and correction of your Personal Data. For the purposes of this Privacy Policy “Personal Data” means any information relating to an identified or identifiable individual. If you do not agree with this Privacy Policy, you should not use our websites, product and services, or any other sites or services that link to this Privacy Policy. 

  1. What personal data we collect 

When you’re interested in what we do and how we do it we ask for your name, email address and a short message in our contact forms. You don’t need to use the forms though, you can email us directly at Some of the personal data we collect can be seen below – if any additional data is requested this will only be collected with your approval.

  • Personal and contact information: name, email, and IP address
  • Work related data: such as employer and title. 
  • Geographical information: County.
  1. Why do we collect your personal data? 

We process your personal data so that we can, in the best possible way, provide you with the services we offer. More information is provided under each purpose that you can read to find about, what personal data we use to achieve the purpose, the way in which we use the personal data and how long we will process the personal data for the purpose in question. 

We do not use your personal data for any other incompatible purpose and we will not sell your personal data to any other party. Providing us with your personal data is voluntary, but necessary in some parts of the website.

  1. For how long do we store your data? 

The period for which we store your personal data varies depending on the purpose of the processing. This period may either be determined by other rules or depending on the contract we have concluded with you. However, we always strive to minimise the period for which we store your personal data and we never store your personal data for longer than necessary. 

  1. How we protect your data

Our site is hosted and secured by WP Engine. Read their Data Privacy Addendum (DPA)

  1. Where we send your data

Our web site is hosted by WP Engine. You can read more about their GDPR compliance efforts at

  1. What rights you have over your data

If you have submitted contact information through our site you can ask to review this data. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

  1. Contact forms

We use the plugin “Gravity Forms” to collect data from our contact forms. When submitting our forms you have to at least state your email address which is saved to our web server along with current date and time, which IP-address the request originated from and which URL on our page the form was posted from.

We use your contact form details to send emails to you directly from our email client but the form plugin also stores the data. This data is stored for up to two months in the database used by our web server. You could ask us to delete this data at any time by contacting

  1. How do we use Cookies

A cookie is a small text file stored on your computer. For example, the information in the file is used to facilitate the use of the site. There are different types of cookies. A permanent cookie remains on the visitor’s computer for a certain amount of time. A session cookie is stored temporarily in the computer’s memory while a visitor is on a web page. Session cookies disappear when you close your browser. 

Upptec websites use cookies on the one hand to improve the functionality of the website and partly because, for example, generate visitor statistics. Upptec stores no cookies for more than two years. In addition to the cookies created by Upptec, cookies can be created by other services, for example. Google, HubSpot, YouTube, Facebook, LinkedIn and X (Twitter) that we use on our website.

Anyone who does not want to accept cookies can set their browser so that it automatically denies cache storage or informs the user each time a site requests to store a cookie. Browser features usually also delete previously stored cookies.

  1. Embedded content from other websites

Content on this site may include embedded content (e.g. videos, images, forms articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

  1. Analytics

We use Google Analytics to get us informed about how many visitors our web page has. The data collected contains date, time and a non identifiable IP address (as per Google Analytics “anonymize the IP address” function), pages visited, technical information about browser and operating system used. We store the data for 38 months the reason being to be able to compare metrics year over year.

We currently use a function from Linked in called “The LinkedIn Insight Tag” which enables the collection of data regarding members’ visits to our website, including the URL, referrer, IP address, device and browser characteristics, timestamp, and page views. This data is encrypted, then de-identified within seven days, and the de-identified data is deleted within 90 days. LinkedIn does not share the personal data with us, it only provides aggregated reports about our website audience and ad performance. LinkedIn also provides retargeting for our website visitors, enabling us to show personalized ads off our website by using this data, but without identifying you as a LinkedIn member. LinkedIn members can control the use of their personal data for advertising purposes through their account settings.

Hubspot  – We are currently utilizing a third party CRM system to get more insights about our visitors, customers and partners and via the CRM store contact details, partner and deal details and additional website related information. In addition HubSpot sets a number of tracking cookies when a visitor lands on our website to understand user behavior better. 

  1. What data breach procedures we have in place

In the event of a discovered or suspected data breach, Upptec shall provide notice without undue delay to you using your provided email address.
Our notice shall include the following information to the extent it is reasonably available to Upptec at the time of the notice, and Upptec shall update its notice as additional information becomes reasonably available:

  • the dates and times of the data breach
  • the facts that underlie the discovery of the data breach, or the decision to begin an investigation into a suspected data breach, as applicable
  • a description of the Personal Data involved in the data breach, either specifically, or by reference to the data set(s)
  • the measures planned or underway to remedy or mitigate the vulnerability giving rise to the data breach.

We will take those measures available, including measures reasonably requested by you, to address a vulnerability giving rise to a successful data breach, both to mitigate the harm resulting from the data breach and to prevent similar occurrences in the future. We will cooperate with your reasonable requests in connection with the investigation and analysis of the data breach. Upptec shall retain all information that could constitute evidence in a legal action arising from the data breach and shall provide the information to you upon your request. Except to the extent required by law in the written and reasonable opinion of Upptec’s legal counsel, or as reasonably required by our investigation of the data breach.

Privacy Policy Version 1.2

We are entitled to amend this Privacy Policy when required.